WUKA, short for "Wake Up, Kick Ass," is a forward-thinking and eco-conscious company specializing in sustainable menstrual products. Founded in 2017 by Ruby Raut, WUKA is known for its innovative period underwear designed to provide a comfortable, leak-proof, and eco-friendly alternative to traditional menstrual products. The brand emphasizes the use of environmentally friendly materials, such as Tencel, a biodegradable fabric derived from sustainably sourced wood pulp, in its products. WUKA's period underwear features a patented absorbent technology that ensures effective leak protection while promoting a sense of security and freedom for individuals during their menstrual cycle. Beyond its commitment to sustainability and comfort, WUKA actively advocates for destigmatizing menstruation and promoting menstrual equity. The brand's dedication to both environmental and social causes has resonated with consumers seeking conscious and reliable solutions for menstrual hygiene.