Shovava is an Australian fashion label founded in 2011 by Roza Kamitova, a former fashion industry professional who sought to create unique, nature-inspired clothing. Based in Byron Bay, the brand specializes in hand-painted and digitally printed garments that celebrate the intricate beauty of the natural world. Kamitova's designs often feature elements like bird wings, feathers, and botanical patterns, reflecting her deep connection to nature . The label's standout pieces include the "Wings Scarves," which have garnered international attention for their ethereal designs and have become a signature of the brand . Shovava's product range also encompasses tops, dresses, skirts, leggings, and swimwear, all crafted from natural materials such as organic cotton and silk. The brand emphasizes ethical production practices, with designs created in Australia and printing processes carried out in India using non-toxic, water-based inks .